The Sewing Machine Group

Role: Designer
Date: 2005-2010

The Sewing Machine Group portfolio site with its print menu and a collage shown on a laptop

Summary

A portfolio site for The Sewing Machine Group, a collective of friends sharing their design, photography and art. A quiet, typographic menu opens column by column into print, web, by-hand and photography work, with hand-drawn touches like a sketched site map. An earlier, louder version leaned into bold type, bright color and motion.

Concepts

Portfolio menu open to portfolio, print, by hand and collage, with a collage shown below

About page with a hand-drawn arrow and a paragraph describing the group — About the group

Hand-drawn site map with branches for each section of the site — Hand-drawn site map

Print section open to a magazine spread with yellow collage typography — Print work: magazine

Print section open to a booklet spread with red stars and dashed lines — Print work: booklet

Earlier version: intro

Earlier version showing The Devil Descending a Staircase program with a rainbow menu — Earlier version: project view